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Importing Photos to Lightroom

Adam Lerner June 26, 2013 Comments Off on Importing Photos to Lightroom

I almost always copy the contents of my memory cards to my hard drive and then sync the imported files and folders with Lightroom. Lightroom can manage this process, however after a big shoot, I’m often left with a lot of files and don’t want to tie-up Lightroom’s processing to import photos when I could be using that valuable time more efficiently. This means that I do the copy via the Finder and then sync the folder in Lightroom once the files are copied from the card.


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Natural Light Portrait, Fuji X-Pro 1

Adam Lerner June 11, 2013 Comments Off on Natural Light Portrait, Fuji X-Pro 1


The Fuji X-Pro 1 is an odd beast. Odd in that it’s quirky. Quirky controls and menus. Quirky viewfinder and focus. However, it’s a beast. The files are freakin sweet. That 35mm f/1.4 lens is insanely sharp. Fuji’s sensor for this camera has a fantastic look and the files are hefty. Seems that Fuji and Adobe finally got their sh*t together and the RAW conversions are looking sweet.

Here’s a quick portrait I shot of buddy and ace photographer, Lance Omar Thurman. I fired one frame and am amazed on the image quality. I dig the portrait too. Sure, had this been a portrait session, we’d have run thru quite a bit more, but as far as test shots are concerned, I really dig it.

Seems that Fuji and Adobe finally got their sh*t together and the RAW conversions are looking sweet.


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Nikon D3s, Four Years Later

Adam Lerner June 7, 2013 Comments Off on Nikon D3s, Four Years Later


I’ve been a Nikon shooter for years. It’s not because Nikon is better than Canon or a subjectively biased motivation and at this point, I’d shoot just about anything and be happy. I consider myself fairly brand agnostic however, there are camera brands I like and prefer, but at the end of the day, they all do some very basic things and they all seem to do them well.

I bought my Nikon D3s in the Fall of 2009. I had been shooting a Nikon D700 and loved it, but wanted more. In fact, there are many times where I wish I still had my D700 as it was such a great camera to shoot. The size, form factor, all great. And it made some great files. Oh, and I actually really dug how the built-in flash was so versatile as a quick fill or even as a CLS commander. All good stuff. But, I’m far happier with the D3s and frankly never looked back.

Over 100k clicks and it performs exactly the same today as it did the day I got it 4 years ago!


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Greetings from Havana Part Three

Adam Lerner May 30, 2013 Comments Off on Greetings from Havana Part Three

Keeping your gear simple and lightweight really allows you to explore the creative process while traveling. Sure it’s great to have your entire arsenal of gear available so you have options, but there’s something really liberating about having less gear and freeing yourself for creativity and not being dependent on your gear for that.

It took me a while to figure out what gear I wanted to bring with me to Cuba. I knew we’d be on our feet a lot as well as doing a lot of traveling in and around Havana. I knew it’d be very hot. However I did want to have speedlites and triggers – even stands and modifiers!

I ended up bringing my Nikon DSLR with a few primes and a Fuji X100s. Oh, and a couple speedlites, infrared trigger and mini tripod. If I had to do things again, I would not bring speedlites, tripods, or triggers. I wouldn’t even bring my DSLR. Now, if all you have is a DSLR, then it’s a logical choice, however for me I’d just bring the Fuji X100s and perhaps a Fuji X-Pro 1.

The quality of the files from the Fuji’s is impressive and having a couple options would be nice. Those cameras are super compact and relatively lightweight – especially when compared to a pro DSLR and pro glass.

Besides gear, it’s important to think about how you act when traveling. You’re a guest in another country, so being respectful of the people and local customs is very important. And as a photographer, it’s important to know what you can and cannot shoot. Some countries (Cuba included) are very strict about not photographing police and military personnel. This is important to know because the last thing you want when traveling is a problem with the authorities!

It also helps to try to make an effort to introduce yourself to people. Make eye contact. Be friendly. Smile. Sometimes a little effort goes a long way and you can be pleasantly surprised with the connections you can make with people.

Remember, at the end of the day, your camera is just a tool. A medium for making photographs. Whether you have your entire kit, or just a nice body and lens, you still have all you need to get the job done. And it’s also cool to take time to enjoy your experience without the aid of the camera, rather then spend your entire time looking thru the lens.

Please subscribe and leave your questions and comments below.

PS Here’s Greetings from Havana Part Two. I didn’t give it a separate blog post, but you can check it out here:

Screen Shot 2013-05-29 at May 29 | 5.18.32 PM

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Greetings from Havana Cuba Part One

Adam Lerner May 1, 2013 Comments Off on Greetings from Havana Cuba Part One

Visiting Cuba has been a lifelong dream and I’m so grateful I had the chance to fulfill that. I just got back from a week in Havana and I can say that it’s had a profound impact on me. Not just personally, but also on the way I think about photography.

No matter what you’ve seen in movies, photos or books cannot do justice to the energy of Havana. So much hustle and bustle, but people living a much simpler life. People aren’t checking FaceBook, Instagram and Twitter or even email for that matter every 5 seconds.


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Fuji X100s Review

Adam Lerner April 2, 2013 Comments Off on Fuji X100s Review

As much as I loved my Fuji X100, the X100s is that much better and is quite possibly the best camera I own. Fast, responsive, amazing color, tack sharp, great handling, spectacular low-light capabilities, flash sync to 1/4000 sec, all in one amazing little package. As most of you know, I’ve been an X100 fanboy for some time. It’s been my go-to camera for everything from portraits, to streetshots and a lot in between. It was always with me and now it’s been replaced! As great as the X100 was, the X100s is just that much better. Every gripe that I had with the X100 has been addressed with the X100s. It’s nimble and quick. Okay, not Nikon DSLR quick, but so much quicker and more responsive. The focus is fast and tack sharp. This was a huge problem with the X100. Many people were turned off with the slow and quirky focus, but Fuji nailed it with the X100s. Close focusing. I can now focus within 18 inches of my subject!!! This may be the single best feature of the camera for me! The X100 was cool for portraits – so long as you were at it’s minimum focus distance of 2.6 feet. Not quite ideal for portraits with a fixed 35mm equivalent lens.


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Creating black and white conversions in Lightroom

Adam Lerner March 28, 2013 Comments Off on Creating black and white conversions in Lightroom

I love the look of black and white photography. I started with shooting black and white film. Tri-X mostly in the beginning. I came to see the world in that way with the gradations of tonal contrast and how the light would fall in shadow and highlight. Black and white is about contrast. Color information makes up the gradations of tones, reds are darker, yellows lighter.

Unless I’m specifically shooting black and white film, I shoot RAW. And I see in color. The great thing about shooting RAW is that you can create a digital negative in a multitude of ways without ever compromising the original image. There is so much information in a RAW color file.


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Intro to Film Cameras

Adam Lerner March 25, 2013 Comments Off on Intro to Film Cameras

I love film and shooting film. I started shooting film as a kid and shot film thru college until I moved to digital. I still have my very first film camera, a Pentax ME-Super, however that camera doesn’t see as much use as some of my other film cameras that I tend to use on a regular basis. Shooting film will slow you down.



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Portfolio Review #001

Adam Lerner March 22, 2013 Comments Off on Portfolio Review #001

I recieved so many portfolios from you guys and they keep coming! I’ve been really enjoying looking at your work and as much as I’d like to talk about EVERY portfolio, I can only get to a few. Please know that if I don’t choose your website, it’s not because I didn’t like it, however I chose portfolios that I felt stood out. We all have room for improvement. I know I have tons of room for improvement. In fact, that’s what keeps me going with photography. The fact that I’m always working on my craft and can always challenge myself to grow, to improve, and to work harder. I have friends that I trust to look at my work and give me feedback. Some are in the industry and some I just trust their eye. So please know that my critique of your work is only my opinion. It’s not personal, so plesae take what I say with a grain of salt.

I’m not only looking at your work, but I’m also looking at your website. I’m looking to see how it flows, how it’s laid out, the interface, navigation etc. There are many things that I value in a good website and there are things that I find really annoying. And I’m not alone. Most folks have a very short attention span when it comes to the web. If your website doesn’t function quickly and is well laid out, chances are people are going to move on.


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Backup your Photos!

Adam Lerner March 14, 2013 Comments Off on Backup your Photos!

Backup. Everyone seems to stress about this. Lots of people say they’ll get around to it, but wait until it’s too late. Hard drives will fail. Yes, let me repeat, hard drives fail. It’s not a matter of if, more a matter of when. So it’s imperative to not only backup your photos, but to have a solid backup strategy in place. Something that is robust, redundant and automated so you can Set it and Forget it. Seriously, we are all so busy with our lives, the last thing we need is to manage our backup every day.

I would recommend that everyone have at least one full duplicate of your photo library. That means if your primary library gets corrupted or compromised, you have an exact duplicate to work from and restore another backup. I like to take things one step further and have triple redundancy. That means I have three exact duplicates of my photo library. They’re all on external Hard Drive RAID’s so that if at any time one of them goes, I can just start working off the other and still have a third backup as a safety. Ultimately, I will assign an off-site backup but that’s another conversation…


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