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The FroKnowsPhoto Beginner Flash Guide

You Are Smarter Than Your Flash

You are smarter than your flash, so why let it make all the decisions for you? Your flash’s Auto feature may give you okay flash results, but who is happy with just okay?

This guide will show you how easy it is to quickly understand the fundamentals of flash photography and create dynamic lighting in any situation.

  • Learn from two professional photographers
  • You don't need to spend a fortune to get professional results.
  • No longer be afraid of your flash
  • Finally understand flash photography
  • Get Studio looking photos without the studio
  • See how much more "Dynamic" your portraits look with a flash
  • Learn the tricks of turning any location into a studio.
  • Learn from "Real World" photo shoots

Your Lighting Kit Explained

Your lighting kit doesn’t need to be complicated or expensive. Here we talk about the putting together a simple portrait lighting kit. We then go on to talk about how to set up your flash on your stand with a convertible umbrella and flash trigger.

Four Ways to Trigger Your Flash

Here we show you four easy ways to trigger your flash. We break down how easy it is to trigger your flash and explain which options you can use in different situations. The best part is there is an option that will work with any flash you may have.

Flash to Subject Distance

Here we demonstrate what happens when you change the distance of your flash to your subject, while keeping all of your camera and flash settings the same. We'll also demonstrate how that works with Adam shooting portraits of Jared while he moves the flash different distances from Jared.

Flash to Background Distance

In this section, we demonstrate how easy you can change the color of your background by moving closer or away from a wall with your subject and your flash.

How Shutter Speed Effects Ambient Light

Shutter speed directly affects Ambient Light in Flash Photography. Remember that. It’s probably one of the most important things to know when shooting with Flash

Aperture Demonstration - Shooting into the Sun

With an open Aperture (lower number) you’re letting in a lot of light. Closed Aperture (smaller number) you’re restricting the amount of light.

Understanding the Flash Zoom Head

Most of your flashes have a zoom head meaning that you can manually move the flash tube either closer or farther away from the the lens in your flash.

Quality of Light

This part of the guide focuses on the Quality of the light meaning how you can change the look of the light generated by your flash by using a modifier like an umbrella. An umbrella will serve to give you a smoother, softer light with nice shape as compared to a bare flash head which will give you a harder, more contrasty light.



Steam Owner Portrait Shoot

In this section, we show you how to shoot environmental portraits using one off-camera flash with an umbrella in a restaurant. Environmental Portraits are when you are specifically shooting your subject in a particular location to tie them and the location in to each other.

Studio Portrait without a Studio

In this shoot, we show what happens when you’re on a shoot and have to overcome a serious challenge. We are tasked to shoot studio-quality headshots but we don’t have studio, seamless backdrop or even a white wall.

Manager Environmental Portrait

Now that we’ve done headshots with Maria, we shoot Environmental Portraits of her tending bar. While we want the bar to look good for context, we really want Maria to look great, so we show you how we get an ambient exposure of the bar and then light Maria with one off-camera flash.

The FULL Elvis Room Shoot

In this shoot we show you how to build your exposure balancing Ambient light. This is a really great progression where we go thru so many options for lighting a subject with one flash and improvising with our surroundings.

In the Kitchen: Fridge Shot

This shoot is all about getting creative with flash. To prepare for this shoot, we developed a story behind our shoot and creatively used our environment to light our subject. We talk about pre-visualizing our shoots, and in this shoot we take things one step further by creating a story line.

Ping Pong Shoot

We get creative in this shoot with a super-inexpensive lighting modifier that totally gets the job done! This is another example of how you need to always think on your feet and adapt to your surroundings and available resources to get your shot.

But WAIT! I have more KILLER info for you...

I've Also included these 13 AWESOME Quick Tips

Throughout the Beginner Flash Guide Jared and Adam will cut in with "Just the Tips". These Quick Tips are meant to give you some extremely useful information.

These quick hitting tips will help you get into the mindset of a professional photographer so you are prepared for a situation when you get there. These tips alone are invaluable.

I've Also Included This BONUS...


How great would it be to have a “Flash Field Guide” with you at all times? That is exactly what we are going to include as a FREE Bonus when you pick up the Beginner Flash Guide today!!! This guide alone has a value of $47 but can not be purchased separately.

The idea behind this guide is to give you something to keep in your pocket, camera bag or phone to refer back to while in the field.

It is designed to allow you to quickly glance at the information and put it into practice. The goal is to give you a starting point and allow you to experiment on your own.

You are going to be surprised with the amount relevant information we have packed into this FREE Flash Guide.


Everybody's Gotta Start Somewhere

With FroKnowsPhoto: Beginner Flash Guide, pro photographer and creator Jared Polin along with commercial photographer, Adam Lerner, give you a fun and informative approach to learning off-camera flash, from assembling your basic light kit to how to trigger your flash, to understanding flash terminology - all with great motivational tips about different ways you can utilize flash in your photography.

Whether you’ve just picked up your first flash or you’ve been dreading using it, you’ll walk away from this guide with a richer appreciation for the fundamentals of flash photography. The confidence that you gain will allow you to capture incredible, dynamic flash photography in almost any situation.

The best part is that this isn’t only classroom learning – instead of just listening to Jared and Adam talk about flash photography, you’ll see them capture actual examples that show cause and effect of each change on the same image and watch real world photo shoots play out with these lessons in mind. By the end, you will have gained the confidence to get the flash out of auto and capture great images with your flash.

Hands-On Learning

Your lesson begins with a rundown of your lighting kit and how to trigger your flash. Jared and Adam then go on to explain the basics of flash exposure in clear, concise detail, with helpful suggestions for always being ready to capture that important moment with a flash.

Once you have a strong understanding of your flash, you’ll understand the key terms of flash photography, like ambient exposure, flash to subject distance, aperture, ISO and shutter speed, providing you with an even greater comprehension of how great flash images actually get captured.

Next, you’ll learn how to push past the basic functions provided by your flash's Auto mode to take your flash photography to the next level. You'll apply the basic principles of photography combined with the principles of flash photography to get the perfect flash exposure.

Jared and Adam go thru the five key elements of flash exposure demonstrating them in a fun and informative way with real world examples that you can try anywhere.

Finally, you’ll take this new understanding of flash photography and watch it all play out in the real world, as you join Jared on four photo shoots that highlight unique settings and different shooting styles – off-camera flash portraits, studio flash portrait without a studio, mixing ambient light with flash, creative lighting with an off-camera flash and active shots with flash.

This unparalleled access will give you the feel of on-location off-camera flash photo shoot, complete with the mistakes and solutions inherent to any experience.

Who Is This Guide For?

Are you or someone you know just getting started with flash photography?

Are you afraid of the flash and not sure where to begin? If so, this guide is a great solution to help you understand the fundamentals of flash photography and unlock the power of your flash giving you the confidence you need to capture great images.

This Guide Is For Anyone Who...

  • Wants to take full control of their flash
  • Has trouble getting predictable results with flash
  • Is confused how the exposure triangle for flash works
  • Would like a better understanding of flash exposure
  • Thinks flash is scary
  • Learns by real-world examples
  • Wants to take flash images that "wow" their family and friends
  • Would like to turn a while background into a dark background with just one flash

Who Is Jared Polin?

Jared Polin is an accomplished photographer whose work has appeared in Rolling Stone, Spin Magazine and countless other international publications. He has recently pointed his talents to the business world and established himself as an entrepreneur with incredible vision and impressive results.

In 2010, Jared launched, a fun and informative website for photographers that provides guidance in the art, process, equipment and experience of capturing moments in photos. Jared’s unique style and media savvy helped him grow the site’s audience The popularity of his “I Shoot Raw” brand of merchandise has catapulted Jared and FroKnowsPhoto to worldwide recognition, creating a legion of fans and photographers of all skill levels who flock to the site for education and assistance.

In addition to being a renowned photographer and online superstar, Jared is a trusted advisor and consultant to brands and companies looking to expand their online visibility. A recognizable personality at social media business and photo conferences around the United States, Jared is a sought-after speaker and a leading expert on photography and the use of content development and marketing.

100% Money Back Guarantee

We are so confident in this video guide that we offer a full, two month satisfaction, money-back guarantee. If you are not satisfied, just contact us and we will issue you a refund. Dvd returns are subject to shipping and restocking fees.

Real User Reviews


"Pick up this video and take your photography to the next level…"

Jared Polin knocks it out of the park in his new Beginner Flash Guide video! He and veteran studio photographer Adam Lerner basically teach you to not be afraid of your flash. Anyone can mount a speedlight to the hotshoe on a DSLR, but your portraits begin to take on a more professional look when you can take that speedlight off the camera and experiment with postion, power, and exposure settings. Jared and Adam teach you that you can accomplish this with a minimum of inexpensive gear and a few basic lighting rules.

The information is presented very professionally in easy-to-digest sections that are broken up by short “Just the Tips” segments that contain a lot of useful information. They do several in-studio shoots as well as go on-location for environmental portraits. I love it when these two photographers team up because they compliment each other so well. In this video, the viewer gets a nice combination of Adam’s no-nonsense technical approach and Jared’s flair for the artistic view and out-of-the-box thinking. This video is essential for photographers just starting out who want to experiment with lighting, while being extremely useful for experienced photographers who want to refine their technique.

Like all of the Fro Knows Photo videos, this one is a lot of fun to watch. We’ve all seen Jared dance several times before, but this video is worth the price just to see Adam do the “Flash Dance.” Pick up this video and take your photography to the next level.

- Mike Dunlap


"I would have never had the confidence without this video flash guide…"

Off camera flash. Oh man! I was always put off by the fear of not knowing what to do. So, I considered myself a " natural light" photographer. Well, that's one way to put yourself into a box and have all your images look like everyone else's. I thought to myself what if I learned and understood off camera flash! Could I begin to separate myself from the pack. My options to educate myself led me to Jared and Adam. I must say that the two of them work very well in the flash guide. They begin with the basics and branch out from there. I quickly started to emulate what Jared and Adam were teaching. Low and behold, it wasn't as scary or hard as I previously thought. I am happy to have purchased 2 speed lights with triggers since watching. I would have never had the confidence without this video flash guide.

If you were to invest in one educational product this year. Make the video flash guide the one. It will push you into your next level of photography.

- Anthony Grillo


"Adam and Jared broke it down so anyone can understand the concepts. It is cause …"

Jared and Adam have put together the perfect beginner guide for using flash. It has really allowed me to take my photography to the next level.

I have watched YouTube videos and attended a flash basic class at a local shop but still didn’t really understand how to use my SB900 flash. I was overwhelmed by all the different settings and factors that come into play. I would try to make too many changes at once and get frustrated. I didn’t know how to achieve the results I was looking for. Everything was blown out our just had bad shadows.

After watching the beginner flash guide I now “get it”. I understand how to approach a shoot and how to make changes one at a time as needed. Adam and Jared show you real life demonstrations on real life shoots. I watched the video in its entirety and went back with my own equipment set up to practice the techniques being demonstrated.

The best part is this isn’t hard and complicated. Adam and Jared broke it down so anyone can understand the concepts. It is cause and effect and making one adjustment at a time. You don’t have to spend a lot of money to get started improving your photography either. I picked up a great used flash, that I now know how to use and an umbrella and stand and I’m ready to go.

Thank you Adam and Jared for putting together a comprehensive guide that even I can understand. Using off camera flash really takes things to the next level. Before this guide I had the right equipment but didn’t understand what I was doing.


- Pam Hines



"46 minutes in and I feel confident that I could take my flash out and finally use it…"

46 minutes in and I feel confident that I could take my flash out and finally use it! Charging batteries now so I can shoot along while I'm watching. Love the flash dance, by the way

- Jackie Blakeney


"this guide is for you! Not only will it trach you the basic essential of on and off …"

This Fro Knows Photo guide is a "must have" for ANYONE trying to learn flash photography and expand their skills as a photographer. Whether you have never touched a flash before or are trying to dial in your skills this guide is for you! Not only will it teach you the basic essentials of on and off camera flash photography, but Jared and Adam will give you their real world tips and tricks to make sure you get the shot!

- Stephen Sutter


"There are so many parts about it that I loved. The Fro Quick Tips. Positioning tips…"

Jared, I love the flash guide. As I have said before you and Adam are a great team and are amazing teachers together. There are so many parts about it that I loved. The Fro Quick Tips. Positioning tips instead of fighting the settings in your camera. Changing the flash power. You and Adam by walking through all these things just make everything make sense. I finally understand the settings menu in my flash. I always hatted using it, to harsh or could not tell it was even on. Now that I know an easy start up kit that will give me a way to get the most out of using my flash I can't wait to get started building my flash kit. i am looking forward to working on my indoor shots and getting softer outdoor shots. Thank you for letting me preview the Flash Guide. I will be getting one for sure. Thank Adam for me too. Love

- Linda Gosset Stroud


"You showed me that you don’t need a top of the line camera and lenses to get great…"

I learned so much from this video. I thought flash photography was going to be complicated, but you and Adam broke everything down and made it very simple for me. Everything was step by step. I didn't realize how little equipment I needed to start out. You showed me that you don't need a top of the line camera and lenses to get great pictures. The first hour of the video was very informative. Learned about exposure/aperture/lighting/flash power and what is affected when each is changed.

I liked that it wasn't just a regular, boring tutorial. It had some of that Fro Flare!! Just The Tips were a great tool to break up the other segments.

- Shelly Seward


"I was pretty surprised at how quickly it started making sense once I purchased…"

i bought a nikon speedlight a few years ago, thinking i'd be able to go outside and shoot some moody backlight shots right off the bat. i was way wrong. i was quickly so confused at mixing light sources that i pretty much gave up, except for occasionally throwing it on my camera and bouncing the light off the ceiling at parties. i was pretty bummed... not to mention a few bucks short and left with a little less space in my bag.

I was pretty surprised at how quickly it started making sense once I purchased this guide I really had a solid understanding of how i can start with my ambient lighting, get the exposure i wanted, and add my flash in later without blowing my settings out of the water. i think i counted 4 or 5 "a-ha! moments" before i was through the 3-hour guide.

- Bill Rodgers