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Who doesn’t like a mystery box that comes in the mail even if it is “marketing” material. Postman FRO stopped at my door today to bring me a package from Adobe!!!! First off it’s pretty cool that Adobe reached out to me via a direct message on twitter to ask me for my address.
What is in this mystery box with notes on it that came via Fedex? On the box it mentioned sitting back with your feet up and relaxing. It showed a guy with an tablet of sorts working away while relaxing. My first hope was that it would be an Ipad MINI, could it be?
I opened up this box and my hopes of an Ipad mini were dashed, crushed, shattered, left for dead, so on and so forth. But what was in there was a LR Pillow, some Almonds, LR Socks, Ipad stylus/pen and a FREE year of Creative Cloud.
We all get marketed to all the time, this was just a different form of marketing and branding. I personally don’t read to many boring press releases that get sent to me, let alone respond to most marketing. I have to say this was a clever way to make me aware of their new Lightroom Mobile service #LRmobile .
What can we learn from this video and what Adobe did here. We can learn that marketing and branding is ALIVE and well you just have to be creative to grab someones attention. If they were to send me a bs press release I would have ignored it. Being that they physically sent me something that made my smile and laugh I decided to make a Postman Fro Video.
Learn from this, learn that you have to stand out, do something unique, cute or funny. You don’t have to spend a ton of money or give out Ipads to capture someones attention. You simply need to make them smile or laugh with something simple that will help them remember you.
First don’t be thrown off by the title and think I am ripping this photographer to shreds or trying to put them down. The facts are that their exposures seem to be pretty good which is a large part of photography. Where they fall short is in the subject matter and post processing.
You have to remember that just getting the exposure correct is not enough to make the image interesting. Just like processing alone can’t save an image that is out of focus or not interesting at all. It’s a combination of many things that make your images stand out.
When I selected this set to discuss I did not know it would go in the direction it would. I rarely know what my feelings are going to be before I sit down and record the videos. I think it’s best that I don’t study the images to heavily before I critique the images.
Like with most sets there are generally two to three images that I would consider solid all the way around. And I can pretty much guarantee that if the photographer was to come back to me in a few months with another 10 images that they would have taken some of the feedback I had given to make the set stronger.
There was a trend in this set where the images were just slightly off visually. What I mean by that is technically they may have been good but the subject matter was pretty boring and lacked creativity. The honest feeling is that they were snap shots more than photographs. Before I jump into what you can do to be more creative or to build a cohesive photo story let’s talk about the processing.
I noticed in a few images that there looked to be a lot of noise and grain though the ISO was at 100 or 200. This just should not be happening. There is no reason at such a low ISO that noise and grain should even play a part. What I think was going on was to much post processing to try and bring out certain parts of the image. So where I said the exposures were pretty spot on above, maybe they were close but the photographer wanted to brighten up or recover other areas.
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That’s right, I will teaching a class on CreativeLIVE from July 10th-12th. The class is called “Taking the Fear Out Of Low Light Photography” and you can watch LIVE for FREE. Please click the link above to RSVP for the class so you don’t miss any of it.
We all know that one of the hardest situations to shoot in is Low Light photography. So many people are afraid to bump their ISO but I will show you why it’s not only okay to do so but I recommend it.
This will not be your typical boring class, I wont be sitting in a classroom the entire time talking. You will get to join me on location as we shoot through different challenging low light situations.
There will be a gym or yoga situation where I am photographing someone working out, making fast movements as well as candid images. What goes into a shoot like this, how do I set my camera, what’s going through my mind? I will answer all of those questions LIVE during the shoot.