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SONY Needed THIS to Compete with Nikon & Canon!!! No CROP 4K EOS 90d???

This FIX is brought to you by Rode and their 2019 MyRodeReel competition. For more information head on over to

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Sony NEEDED this $13,000 Lens to compete with Nikon and Canon on the MEGA GLASS front. Will the next cropped sensor EOS 90d actually shoot 4K video without a crop? This is a Canon Rumor for sure, but something I could see happening soon! As in it needs to actually happen.