Should PHOTOGRAPHERS Waste $$$ on Social Media Advertising?

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Welcome to another FLYING SOLO where I answer three of your questions. ***This video was filmed at the beginning of 2018 and released at the end of 2018. That means the Z6 was not an option for the person looking to upgrade their cameras***

The big question is, should photographers spend money on social media advertising… My answer is no, not unless it’s targeted properly. For example, if you’re a wedding photographer, you can search for engaged people in your area and target them. I would not target my friends just to target them, that’s a waste of money.