CANON 5D Mark IV Major Firmware FAIL? Only Adds C-LOG, NO Changes To 4K Crop Factor, Must Send In
Canon just announced the new firmware upgrade to the Canon EOS 5D Mark IV which will add CLOG (Canon Log) recording capability. Starting in July you if you want the upgrade you have to send the camera in to Canon along with $99. From what i’m told it’s more than just a firmware upgrade with some updates being made to the hardware as well.
Canon will also release an updated version option to the 5D Mark IV in July with the feature upgrade already installed for $3,599.
There are going to be a lot of disappointed 5D Mark IV owners this morning as they realize those fanatic rumors coming out of Canon Rumors were unfounded at least as of now. Many people were excited about a new 4K crop factor that wouldn’t be as large as the current one. There were even rumors of 3K recording and a bunch of other cool ideas, none of which came to pass. You can read the Canon Rumor from a little while back below.
Here is the Canon Rumors post where they stated all the “updates” that were going to be made in the new firmware update, they were wrong this time. Click Here
Official Canon Press Release
CANON U.S.A. ANNOUNCES CANON LOG FEATURE UPGRADE FOR THE EOS 5D MARK IV CAMERA
MELVILLE, N.Y., April 20, 2017 – In a move to help meet the demands of professional filmmakers, Canon U.S.A., Inc., a leader in digital imaging solutions, today announced the availability of a feature upgrade for the EOS 5D Mark IV DSLR camera that will add the ability to record with Canon Log. With this upgrade, the EOS 5D Mark IV can achieve a cinematic look similar to what can be achieved using Cinema EOS cameras, allowing it to serve as a second camera on a Cinema EOS shoot or to stand alone as a cinema camera. Current EOS 5D Mark IV camera owners can have the Canon Log feature upgrade installed for $99 at any of the Canon service centers across the U.S. starting in July. The camera will also be available for sale (body only) with the feature upgrade pre-installed starting in July, with an estimated retail price of $3,599.00*.
Canon Log uses the image sensor’s characteristics in a way that allows for a wide dynamic range, minimal loss of detail in shadows and highlight areas and an increased range of choices when color grading. Color grading options available with Canon Log include optimized color saturation, accurate colors with minor color bias, visual continuity and accurate skin tones.
Canon Log also works with and complements several EOS 5D Mark IV camera features including 4K shooting, Dual Pixel CMOS AF, high speed 119.9p shooting in HD and 59.94p shooting in Full HD. Additional features include Movie Servo AF allowing the camera to focus on a subject even when the shutter button is not used, the ability to register custom shooting modes in Canon Log and movie shooting in Canon Log on a compatible iOS® or Android™ device using the free Canon Camera Connect app1.
To learn more about the feature upgrade and how to get it installed, please visit usa.canon.com/canonlog5d4.
The EOS 5D Mark IV camera with Canon Log will be shown at the NAB show in Las Vegas, NV, April 24-27, in the Canon U.S.A., Inc. Booth #C4325 in the Central Hall of the LVCC. Follow Canon throughout the show on Instagram at @CanonUSA and Twitter at @CanonUSApro.
About Canon U.S.A., Inc. Canon U.S.A., Inc., is a leading provider of consumer, business-to-business, and industrial digital imaging solutions to the United States and to Latin America and the Caribbean markets. With approximately $29 billion in global revenue, its parent company, Canon Inc. (NYSE:CAJ), ranks third overall in U.S. patents granted in 2016.† Canon U.S.A. is committed to the highest level of customer satisfaction and loyalty, providing 100 percent U.S.-based consumer service and support for all of the products it distributes in the United States. Canon U.S.A. is dedicated to its Kyosei philosophy of social and environmental responsibility. In 2014, the Canon Americas Headquarters secured LEED® Gold certification, a recognition for the design, construction, operations and maintenance of high-performance green buildings. To keep apprised of the latest news from Canon U.S.A., sign up for the Company’s RSS news feed by visiting www.usa.canon.com/rss and follow us on Twitter @CanonUSA. For media inquiries, please contact email@example.com.