You Don't Just Have "Experience" You "Specialize": It's All About Perception

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I am jumping back into the Rapid Fire Squarspace critiques again after taking a few weeks off. This week I selected Glen Riley’s website to critique.

One of my favorite sections to read on photographers website’s is the “about me” section. The reason is it gives me a good look into the confidence level of the photographer. In this case the about me section was pretty good but one word stood out to me over all the rest.

Glen wrote that he has “experience” in xy and z. But to me the word experience could give people a little bit of hesitation. I say that because experience means you have done it where as specialize means you own it.

When you specialize in something it makes you seem like you are the expert or you have a lot of experience. So much of what we do revolves around the perception we create. You have heard me talk about this time and time again. How people perceive you as a photographer can make the difference between getting the job and not.

Now on to the rest of the website. I still have a little bit of hesitation every time I see a black background website. It comes across as dark, dead, dry and the images seem not to pop as much. On the flip site white seems like it’s alive and your images really pop. Of course this is personal preference and just how I feel about those sites when I see them.

When you go down the left side of the page you see a lot of travel type images. I would like to see those put into their own drop down menu to make that side of the page cleaner. The stories are strong so wrapping them into a category will make the site flow much nicer.

I would like to see one 20 image portfolio that showcase the best of the best travel work that glen has. This way if someone looks at just his main portfolio of images it will leave a great impression.

All and all the website is simple and with a few minor tweaks it will be even better.

If you would like a 14 day FREE TRAIL of Squarespace please CLICK HERE. If you decide that it is a good fit for you after the trial don’t forget to use the code “FRO” to get 10% OFF your first order. If you sign up for a full year your cost will be roughly $8 a month which is pretty sweet.